How Publicity Post has delivered results

Publicity Post has enabled big and small businesses and charitable organisations to reach more people, more quickly, helping them to increase sales and fine-tune their campaigns. Learn how to set up your campaign.

Supermacs Coupon Campaign

Supermac’s uses Publicity Post to distribute coupons enabling people to buy meals in its restaurants. The chain, which also offers pizza from Papa John’s Pizza and salads and wraps from SuperSubs, uses these coupons to:

Reward existing customers
Entice new customers to try Supermac’s
Generate awareness of new offers or services

Supermac’s finds Publicity Post a reliable and thorough way of distributing promotional material to households in the postal zones it wants to target.

“We saw an immediate redemption of coupons in our restaurants across the country. As Publicity Post is the sole method of distribution for these coupon booklets, it is an essential piece of the jigsaw for the campaign. In particular, we find the Publicity Planner a useful online tool when identifying the zones we want to target.”.

Raising awareness of breast cancer

Publicity Post delivered Europa Donna Ireland’s leaflet on breast cancer to almost 750,000 Irish households, with its expert staff helping to sharpen the campaign’s focus on women in disadvantaged areas.

“We were inundated with calls. The leaflet drop raised our profile around the country and made our messages more accessible to a far wider range of people all over the country than we could ever have hoped to reach."
- Europa Donna Ireland

Targeting local customers

Connacht Gold wanted to drive footfall to its retail outlets, and Publicity Post helped it to get the message to local customers.

“It is a key part of our marketing strategy every year." - Connacht Gold